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Applied Iconology™ - Capturing the Visual Essence of Emotional Life

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At Applied Iconology, we seek to capture the core emotional engagement your customers have with your category, product or brand and blow out the known visual coordinates in a comprehensive optical encyclopedia of their emotional engagement. With this encyclopedia of emotional expression, we then explore how to expand your current visual and perceptual equities to include specific emotional cues to deepen your message's human impact and commercial value.